English (CA)
I’m Roxanne Joyal, Founder and CEO of &BACK. For over 25 years, I’ve worked with extraordinary partners to create, launch, and sell socially conscious products and experiences that have helped people and communities around the world uplift themselves out of poverty. And I’ve seen firsthand the power of responsible commerce at scale to create profound, measurable and sustainable change. Empowerment of women has always been the heart and soul of my work—a passion threaded into every aspect of &BACK. Working in partnership with coffee farmers, we help ensure they have the tools to earn a sustainable income for their skilled work. Through environmental initiatives, we’re also working to promote biodiversity and secure the future of coffee farming. People, planet, purpose and impact: there is no higher calling. I invite you to join us and be part of the circle of change.
WHY we do what we do.
&BACK is a proud Women-Owned business, dedicated to empowering women, driving economic growth, and supporting local and diverse communities.
It’s been proven that when you invest in women, 90% goes back to her family and community. We’ve seen this firsthand with the women we’ve partnered with. And it’s why empowering women is at the heart of &BACK. When you invest in women, you create a multiplier effect that accelerates positive outcomes for their entire communities.
Our mission is to offer businesses, customers and consumers a premium coffee experience that connects them to coffee farmers and communities.
This independent, third-party certification verifies our social and environmental performance, offering consumers transparency and accountability with every impactful cup.